8 Benefits of Social Media for Small Business

With the explosion of social media over the last few years, you might be hard pressed to find a marketing expert who doesn’t recommend social media as part of a holistic marketing strategy. But, is it really worth the time and effort to build a social media presence at this …

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admin July 5, 2014Uncategorized business, marketing, online, SMEs, Social media

7 Deadly Sins Businesses Make With Their Reputation

Think just hatching a Twitter account will catapult your company to the top of everyone’s mind? Or your sporadic Facebook posts will bring your brand’s reputation to the next level? Try again. The web is littered with good companies that failed to take charge of their brand and wound up …

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9 Questions You Should Absolutely Ask Your Future Web Developer

(By Mark Cenicola) “Most designers are not experts in your field of business. Having a list of competitor websites and doing your own research about those competitors and similar businesses can help you articulate ideas for the new website. It can be helpful to pick a designer who’s had experience …

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admin April 30, 2014Uncategorized Questions Asked., SMEs, Web Developer, Website

Benefits of Using TECHNOLOGY in BUSINESS

Despite the wide-spread of computing devices and the internet, many businesses still shy away from using technological tools and web-based services in their operation. One reason for this is the false perception that modernizing business processes is costly and difficult to adapt to. The truth is that the efficient use …

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Sell BENEFITS, Not Features!

Whenever you need to sell something, how do you introduce it to potential buyers? The most natural thing for us to do is to start describing the product itself, in other words, to start describing its features. The problem with this approach? It doesn’t sell! It will simply bore the …

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admin January 9, 2014Uncategorized